Monday, May 14, 2007

Chevrolet marketing throws down the gauntlet

By pushing dealers to put a Camry in the showroom right next to the Malibu:

Rick Kranz at Automotive News quoted an unnamed dealer saying Catton is encouraging dealers to do the previously unthinkable "so people can see the difference in styling, the interior, pricing and features." Because Automotive News is subscription-only, I can't provide a link here.

Catton's advice comes as GM prepares for the debut of one of its most important new products. The restyled and redesigned Malibu appears in January as a 2008 model. The current generation has been an also-ran in the mid-size family sedan market for several years. A strong Malibu could be a precedent-setting tool for GM to regain lost market share.

Once again, hat tip to Instapundit who has lots of good stuff today.

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